2013 On-Site Optimisation Updates and Advises

The year of 2012 has been a nightmare for optimisation specialists, regardless of their field of expertise. One way or another such rapid changes are regarded as the most serious threat to any online business, second worst only to reorganizing the entire Internet space. As you may have heard, in April 24, 2012 Google corp. released the major Google Penguin update. It was the second biggest change made since the first Google Panda in February 2011. These updates consisted of major changes in Google’s search result ranking algorithm. The main idea behind them was simple – get rid of the largely practised spam and reward the actual quality content with top rankings.

As of then, we are witnessing how the search engines become better and better at distinguishing the natural from the artificially created and spammy. We also know that following a major update release were a string of smaller updates. This kind of resembles the model of how the top MMOs progress in time. They receive an expansion roughly once a year and nothing is the same. Although the architects of the game achieve their goals, they have yet to perfect user experience, done by working on the smaller patch updates, which appear more often. It’s the same with Google. They launch a major project, then we start seeing constant smaller changes to the algorithm.

In current 2013, there are rules. Generally, they are classified as following. On-site and off-site optimisation is narrowly related, though possible punishment is experienced in different ways. Too much spam, bad quality linking and abuse of internet rights is punished depending on how much any of these actions were exaggerated. This is called “the sandbox effect”. What it does is it takes your 메이저 토토 and buries it in the SERPs, literally throwing out of indexation. The punishment follows the principals of the law system. You do time according to the level of your crime. In some cases, the actions you previously did can end up being recognized as so bad, you literally have no interest in making effort to get back what’s yours. In order to preserve a business or get back on your feet as soon as possible, it’s better to just create and register a new website.

Regardless, on-site optimisation can’t get sanctioned like that, because it’s a rather different case. In short, you don’t do time for being bad quality yourself, you just get discriminated. As of now, it’s better to play by the rules, rather than cheat. Cheating is just not worth the risk, since a bad outcome almost always means death to your site.

How do avoid any of these things, play by the rules and actually start making progress? The best tips for you are these:


  1. Perfectly formatted META data. No links, no redirections. Even plain keyword mentioning is not tolerated, unless it is spot-on relevant.
  2. Diversity of content in all pages. Get as many things as you can included in the index page, as well as the sub-pages that are most likely to be visited. This means scripts; images; videos; open source areas/sections; text and content formatting, anything you can think of.
  3. Build traffic to your website by encouraging people to log in, stay and participate in the website’s activities. For that you need an idea, or multiple ideas, all according to the purpose of the site. Try placing yourself in the position of a visitor and think about how you can profit from the visit rather than why.
  4. Give balance the content. This will ensure visitors are actually surfing through the sub-pages in search and pursue of their own reasons. A website visited in just the index page is still a bad website and less likely to be rewarded higher rankings in the SERPs.
  5. The G update is looking for partners. As long as you make friends with it and play along, you should be able to ride the weaves. Once it sees that you also do not tolerate spam, low quality and abuse inside your website, it gives you the free pass.


In the way Google have picked up speed, it’s possible that future optimisation techniques are brought down and replaced by the true meaning of web hosting, marketing, promoting etc. As for the linkbuilding, the way links are created, judged and placed will be closely monitored. It’s no secret that the once useless no-follow links now serve the purpose of link type diversification. Co-citation is also kicking in. Instead of keywords, anchor text now uses words like “this”. Once again, the best way to always stay on top of the game, regardless of how many minor and major updates are released, is to generate natural user experience. You get rewarded for doing so and it encourages actual traffic, from which comes the true benefit.